Can Social Media Help Politicians Win Elections?

Social media is a booming industry and a huge number of companies and business owners are making good use of its services on their respective brands. These individuals however, are not the only ones who have benefitted greatly from the reach and popularity of the social media. Politicians today take the necessary efforts in improving their overall online presence attracting the attention of the online community. Can social media help politicians win elections? Is a popular question that often comes to mind especially since election campaigns are slowly starting to resurface.

The answer to that question is a definite yes. In fact, several politicians already found success with the help of social media. One of  the most notable examples is President Barack Obama who used social media in an effective manner winning U.S. presidential elections in 2008 and 2012. Aside from that, India’s Prime Minister Narendra Modi is popular in the online community. The UK’s Financial Times even called him “India’s first social media prime minister” which result to a landslide and unanimous win.

Social media in politics is indeed a worthy endeavor. Mr. Modi as mentioned earlier, is among the five most followed politicians on Twitter with 14 million followers and still growing. Others in the top-five club are US President Barack Obama and Pope Francis.

Now social media is being used like never before particularly in a U.K. election. This is quite apparent with the rapid growth and increase of the U.K. population now uses social media more than even. In fact, many even coined 2015 to be UK’s first social media election in which parties are placing paid-for political adverts and campaign videos on social media to attract a potential audience of millions.

The social media and its millions of users are indeed a very good thriving ground to test one’s popularity and overall online presence. Furthermore, a huge number of online users now prefer social media over TV, print interviews or press conferences. The reason behind this is that the online community feels more engaged with the social media pages that they are following. Politicians can also use this to communicate directly to their fans through direct replies and instant messaging.

Social media is also able to reach a much larger number of individuals especially with the help of the internet. This in turn, makes it easy to gain fans across the different countries. Looking back at Mr. Modi, he often tweets in selected different languages depending on his travel itinerary.

Social media does indeed help politicians win elections and a number of politicians have already found success in this particular campaign. Millions of online users make use of social media services on a regular day to day basis making it feel almost natural to follow a popular brand, company or even a politician on their respective social media pages. This allows them to be updated about what they are doing. Make good use of social media towards your next political campaign today.